Jason Ridgel of Guidance Whiskey has one goal: to make Guidance whiskey your favorite whiskey.
He has a long-term vision for Guidance and is holding the door open for other Black-owned brands to step through. Jason talks about "willful collaboration" with other brands, who's in the "Guidance Family" and what that means to him, and what's in store for Guidance's future.
The sky is the limit for Guidance! I can't wait to see where it goes. Order your bottle today: www.guidancewhiskey.com
And don’t forget to check out more than 70+ Black-owned spirit brands here.
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