I've heard people say, "I want to go to Cuba before it changes." By "changes" they mean before Cuba becomes further entrenched by travelers and their conveniences -- glitzy resorts, widely available wifi, commonplace souvenirs, and other amenities that make a destination more desirable to travelers.
That sentiment is a bit shortsighted. Other countries like Bahamas, Jamaica, Costa Rica have made their bread and butter on tourism but I can't believe that anyone would say that tourism changed the fabric of the country.
So again, what's a really good reason for ditching all of your travel plans and heading to Cuba? Just because of everyone else is? I really don't think so.
Don't get me wrong: there's nothing wrong with wanting to travel to Cuba. If you have valid reasons for wanting to travel there, I think you should go. But it being the new "hot spot" isn't a good enough reason.
If I had to choose based on my available vacation time and expendable income, I'd probably choose to go to Jamaica again rather than Cuba. At this point in my travels, I am choosing places that spark a genuine interest in me, not because it's where everyone else is going. (Or if there's a fare glitch. Hey, I'm saying be more selective, not stupid. If you can get to Abu Dhabi for $187, you should go.)
I've loved every country I've been to in Africa and honestly, very little is topping my desire to see more of the continent. Kenya, Ghana, Morocco -- all at the top of my wish list. Not because they're the "it" destination right now, but because I have a genuine interest in learning more about their cultures.